NOTKNOWN Manifesto

We live in a world suffocated by branding. Logos flood our vision, occupy our public spaces, and even colonize our bodies. We've sold our flesh-pixels. In this landscape, meaning is flattened, culture diluted. Value is mistaken for visibility.

NOTKNOWN is not a brand. It is an act of refusal.

It is not a logo but a living movement. A medium that fuses art, fashion, and design into messages—vessels—meant to resonate, not just be seen.

The name itself, NOTKNOWN, is a rebellion. A rejection of definition. An invitation to remain unlabelled, to be present, to communicate beyond aesthetics. Our works are not products—they are signals, paintings in motion, poetic frequencies that speak to something deeper.

I define the human being through the idea of “puntualità.” A singular point where all layers of our being converge: physical, emotional, spiritual, logical, somatic, gestural, vocal, social, sensory. That point—immeasurable yet real—is the most authentic form of our existence. We all carry it.

The goal is not to be recognized. The goal is to connect.

Through NOTKNOWN, I attempt to enable that connection between "puntualità"—between people who have never met, who are distant in space but attuned in essence. I see art as a transmitter of this hidden frequency. Like quantum entanglement: a resonance felt instantly across the void.

A painting, a building, a book, a chair, a breath—everything speaks. Everything connects.

I am often asked whether this visual identity is not itself branding. And I say: the difference lies in the intention. A traditional brand’s logo is static, it consumes space and offers nothing in return. It's junk—processed, hollow, and disconnected. NOTKNOWN aspires to move, to vibrate, to create exchanges.

We are not here to display. We are here to move you.

My life straddles two worlds: aerospace engineering and NOTKNOWN. Rational structure and intuitive expression. I used to think I had to choose. Now I understand: both coexist within me, silently influencing one another. I don’t need to force a synthesis. I just need to be.

Being means allowing each side of yourself to speak. No labels, no hierarchy, no compromise. Let all parts of you move. Let them flow through the same point of origin. That is where authenticity begins.

Am I an artist? Not by self-definition. The artist is not the one who speaks, but the one who builds instruments so that others can feel. A painting that moves someone is a successful "phone" between puntualitàs. When that happens, yes—I become an artist. But it’s not about me.

The ego must leave the room. Only then can the message pass through.

This is NOTKNOWN.
A movement. A vibration. A refusal to be named.
A frequency born from the most honest part of the self.
A return to the child—the most unfiltered, unbranded state of being.

We’re not here to be seen. We’re here to be felt.